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Video conferencing market is booming, but LED display faces multiple challenges

2019-08-01 1084TIMES BACK

     At present, small spacing LED display has become an important engine of industry growth. With the breakthrough of point spacing, the display effect of LED display has been improved, and the application of products has become more and more extensive. Especially, with the development of small spacing LED display in the field of commercial display, it is rapidly competing with LCD, DLP and other display products.


     With the increasing market size and fierce competition of small-spacing LED display, some enterprises have begun to tailor-made "fist" products to a specific area, such as Ibsen's solution iCon for high-end conference field, which covers a variety of sizes of products and can satisfy different needs. The same size of space is suitable for large enterprises, government agencies, lecture halls, exhibition halls and Exhibition centers.


     Video conferencing is a rapidly developing market. Relevant data show that during the 13th Five-Year Plan period, the growth rate of China's video conferencing market is expected to exceed 30%. By 2020, the domestic market of video conferencing system will exceed 59 billion yuan, and the market will show a growth trend. In fact, in addition to Abyson, other companies in the industry have also launched corresponding products for the video conferencing market, such as Liad interactive conference machine, photoelectric METAGO intelligent conference display terminal and so on. Faced with this big cake in the video conference market, LED display companies naturally have no reason to look on. In the future, whoever can grab more share from this big cake depends on whose cutting ability is stronger.


     At present, the huge business opportunities are prompting more enterprises to enter the subdivision area. In addition to LED display products, DLP and LCD display products are also competing fiercely.

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     DLP splicing system

     DLP mosaic is mainly composed of DLP projector and image processor to form a TV wall with high brightness, high resolution and vivid color. It can display all kinds of network signals and video signals. The picture can roam, open windows, enlarge, shrink and overlap arbitrarily. However, it has inevitable seam defects. It also lacks in color expression. Although LCD mosaic has many advantages such as small thickness, light weight, low energy consumption and so on, it is the mainstream of video conferencing and other display systems, but it also has fatal defects of seams, which seriously affects the visual experience.

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     LCD LCD Mosaic Conference System

     Compared with DLP and LCD, small spacing LED display has unique advantages. Small spacing LED display screen does not have the problem of seam splicing. It can display clear images and videos, realize multi-channel output of signals, and achieve seamless splicing and arbitrary area splicing, which other display devices do not have. Small spacing LED display has a wide gamut coverage, which is larger than * NTSC gamut coverage, accounting for more than 36% of the total gamut. Traditional display products, whether LED backlight liquid crystal, cold cathode light emitting tube (CCFL) liquid crystal panel or LED light source DLP, have gamut coverage of about 70% of NTSC gamut coverage. These characteristics of small spacing LED display make it easier to realize HDR, restore real color, and have excellent color expression. In order to meet the needs of video conferencing, small-spacing LED displays also need to have the functions of super-large angle of view, high refresh rate, uniform screen consistency, easy maintenance and so on. These small-spacing LED displays can basically meet the requirements at present.

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     LED Conference Display System

     It is these excellent characteristics that enable small spacing LED display to make great progress in the field of video conferencing system, and constantly erode the market of traditional display products. However, the small spacing LED display screen in the field of video conferencing, with the expansion of applications, the reliability of small spacing LED display screen, the failure rate of lamp beads and other issues are gradually exposed, which brings a lot of challenges to the follow-up development.

     These problems encountered by small spacing LED display in video conferencing are also the current pain points of small spacing LED display products. In order to solve the pain point of small spacing LED display screen, many enterprises in the industry have also made various attempts, but there is no perfect solution yet.

     Faced with a growing market, opportunities and challenges coexist. It is certain that in the future, who can overcome the difficulties of small spacing LED display screen and provide customers with the highest quality products, who will be able to get a bigger share in this field. However, we must also see that although LED display companies have a strong competitiveness in this field, the market share of DLP and LCD is constantly squeezed, but these traditional DLP and LCD LCD splicing enterprises look at the emergence of LED display companies, it is impossible to wait and die.

     Traditional DLP, LCD LCD splicing enterprises have been deeply cultivated for many years, regardless of customer resources, understanding of the field, and brand influence are far better than the latter, so if LED display enterprises want to gain greater market share, they need to start from products, services and marketing, etc., all-round. Only in this way can DLP and LCD enterprises have a better chance of upgrading themselves.

Source: Huicong LED screen




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